The campaign of Republican nominee Donald Trump is beginning to shop for ad rates, according to National Journal:
Trump Campaign Begins Shopping for TV Ad Time
The Trump campaign’s media buyer, Strategic Media Services, requested TV ad rates in 17 states Thursday, according to two sources with knowledge of the move. The states on the list are: Arizona, Colorado, Florida, Georgia, Indiana, Iowa, Maine, Minnesota, Michigan, Missouri, New Hampshire, Nevada, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin....
If he ultimately decides to hit the airwaves, Trump is starting at a massive disadvantage. Clinton and allied outside groups, which have been on air throughout the summer, have reserved nearly $100 million in ad time across a handful of swing states and nationally, NBC News reported this week. The Clinton campaign has TV ads booked through early September, while the main super PAC supporting her candidacy, Priorities USA, has airtime reserved through Election Day.
Meanwhile, Trump has yet to launch a single TV ad since wrapping up the Republican nomination in May, and supportive outside groups have reserved less than $1 million in ad time for the fall. Trump, who has relied heavily on press coverage and social media to get his message out, often questions the value of running TV ads. His campaign only spent $19 million on TV ads during the GOP primary, far less than many of his well-heeled rivals.
The Trump campaign is behind in the polls and, as the article notes, will be going up with commercials after ceding the air war to Hillary Clinton and her allies for months. Whether it will make a difference at this point remains to be seen.