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Every­one already knows the struggle for con­trol of the White House will be the biggest do­mest­ic story of 2016. The cam­paign has already gen­er­ated re­cord tele­vi­sion rat­ings and vol­can­ic erup­tions of vit­ri­ol. By Novem­ber, it is likely to be­come the most ex­pens­ive polit­ic­al race ever. Already, it is un­like any cam­paign Amer­ic­ans have seen be­fore.

Jeb Bush and his allies have now spent $49 million in advertisements, including $23 million in New Hampshire and another $10 million in Iowa, according to data from NBC News partner SMG Delta.

That overall total amount from Team Bush - almost all of it coming from Bush’ Right to Rise Super PAC - represents more than a third of the $139 million spent on ads in the 2016 race. (At this point in the 2012 race, $35 million had been spent on ads.)

Less than four weeks before Iowans kick off the 2016 presidential contest with their Feb. 1 caucuses, the early road to the White House appears to be shaping up as a slippery and uncharted one for the Republican Party.

GOP consultant for a day

The value of free advice is measured by what you pay for it, and Republicans don’t usually ask me for mine.

Nonetheless, the GOP’s presidential race is one of the most fascinating political brawls in years. It’s about to hit full stride, and I can’t resist kibitzing. I know the leading candidates will take my guidance for what it’s worth.

Trump leads ’16 GOP rankings one month from Iowa

New Jersey Gov. Chris Christie is the biggest upward mover in The Hill’s new rankings of the Republican presidential contenders, while Ben Carson has plunged.

Sen. Ted Cruz of Texas has also strengthened his standing in the two months since our last rankings while former Florida Gov. Jeb Bush has seen none of the momentum he so badly needs.

Two top aides to Republican presidential candidate Ben Carson have quit the campaign, citing internal tensions.

In the latest sign that Carson’s campaign is struggling, Campaign Manager Barry Bennett and Communications Director Doug Watts have resigned amid the one-time top-tier candidate’s dropping poll numbers.

Carson campaign raises $23 million in 4th quarter

Ben Carson’s campaign raised around $23 million in the last three months of 2015, his campaign manager Barry Bennett said on Wednesday — one-upping Ted Cruz’s fourth-quarter haul of nearly $20 million.