Politico has two articles on Texas Senator Ted Cruz’s presidential campaign this morning, one highlighting a sophisticated voter profiling program being used to identify likely supporters and another suggesting some of his high-profile endorsers may cause him some embarrassment.

The first reports on the Cruz campaign’s use of a “psychographic” firm. For some reason the fact the company is owned in part by a Cruz donor is the focus of the story, but the really interesting part about the article is …